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Virtual tours have become one of the most
important tools for selling a house. 92% of home buyers
consider the addition of property photos to an online
listing to be very important. (NDP Group, Sept 2000) The
average online listing with a virtual tour receives 38%
more views than listings without tours. (REALTOR.com®
internal logs. July 2001)
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Virtual tours are like having a 24x7 open
house – available online without agents or the home seller
having to show the property. It's a tool to help you and
consumers pre-qualify properties, saving everyone time.
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The average virtual tour on REALTOR.com®
receives an average of 13 hits per day and each scene gets
four views per day. (Summary Tour Traffic Report, Internal
logs. Nov 2001)
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More than 2 million people per month are
using REALTOR.com®, the official site of the NAR. (Jupiter
Media Metrix, Dec. 2001)
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Real Tour Vision™ is a PicturePath™
Partner with homestore.com™ which allows virtual tours
powered by Real Tour Vision™ to be posted to the #1 real
estate Web site – REALTOR.com® with more than 1.7 million
listings. (Net Ratings, Sept 2001)
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In December 2001 the Homestore™ Network
attracted 8.01 million unique users. Users spent 125.08
million total minutes and approximately 9.1 minutes spent
per individual visit on Homestore ™ sites in December.
(Jupiter Media Metrix. Dec. 2001)
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Roughly 50% of Homestore™ visitors are
"actively shopping". Of those actively shipping, 94% say
they have found a home/homes that they are interested in
on REALTOR.com®. (this means that, of our total visitors,
just under 50% say they have found a home they are
interested in.) (REALTOR.com® Web Site Visitor Survey,
November 2001)
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Internal survey data shows that users are
more satisfied with their experience on REALTOR.com® than
HomeAdvisor. (REALTOR.com-Homeadvisor Usability Comparison
Test, October 2001)
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Homes/properties are viewed over 400
million times per month on REALTOR.com®. (Jupiter Media
Metrix, Dec. 2001)
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Homebuyers are becoming much more Web
savvy. 60% of homebuyers are using the Internet to get
home buying information. By 2005, Jupiter Research
predicts that number will be as high as 80%. (NAR Jupiter
Research Oct 23, 2001 Realty Times)
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Internet homebuyers are more educated and
invest significant time investigating the housing market
and financing options before contacting a Realtor.
Internet buyers spend nearly three times as much time
investigating real estate markets before contacting a
Realtor than traditional homebuyers. By the time Internet
buyers contact an agent, they have a good understanding of
what they want, where they want to live and what they can
afford. (2001 CAR study)
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Internet buyers spend 4.6 weeks
investigating homes and neighbourhoods before contacting a
Realtor as opposed to 1.9 weeks for traditional
homebuyers. (2001 CAR Study)
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Most Internet homebuyers (89%) use the
Internet in the home buying process before they start to
look for a specific home.
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Internet homebuyers start using the
Internet very early in the home buying process and before
selecting a real estate agent.
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Since Internet buyers typically have a
good understanding of what they want, where they want to
live, and what they can afford, they tend to look at fewer
homes and buy faster.
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Traditional homebuyers spent over three
times as much time looking for a home with a real estate
agent than Internet buyers do (6.44 weeks versus 2.10
weeks)
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Traditional homebuyers look at nearly
twice (15.08) as many homes with a real estate agent prior
to purchase as Internet buyers (7.93). (2001 CAR Study)
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By the time Internet buyers contact a real
estate agent they have often:
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Narrowed their choice of homes
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Come up with a list of homes they want
to see
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Understood what they can afford and what
their mortgage options are
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78% of Internet homebuyers found their
Realtor on the Internet. By the contrast, most traditional
buyers find their real estate agent as a result of
farming, referrals, advertising or sign calls and 23% of
Internet homebuyers found the type of house they wanted on
the Internet. (2001 CAR study)
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Additionally, Internet homebuyers act
quickly and purchase a home in less time than do
traditional buyer. (2001 CAR Study)
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Nearly all Internet homebuyers (96%) are
very likely to use the Internet the next time they
purchase a home. (2001 CAR Study)
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Internet homebuyers on average purchased a
more expensive home than traditional homebuyers ($403,752
versus $321,950). (2001 CAR Study)